Email marketing campaign
Management consulting company, specialized in soft finance, consultancy on R&D&I projects, various MISE projects, European projects, Eurodesign, etc.
Website no longer managed by me
Project of 2021
As the marketing strategy of Sasco Innovation, it was thought to use the tools that the web makes available to achieve two priority objectives:
1. encourage current and potential customers in the best possible way with new targeted opportunities and automate communication as much as possible;
2. reduce the number of visits and meetings "de visu" with physical movements, facilitating and speeding up information and documentation (also by virtue of the advent of the era of smart/remote working post covid).
For this reason it was thought of an email marketing campaign, using one of the tools made available by the wordpress plugin ecosystem.
job description
After the creation of the website in 2019, in cooperation with the company's working team, I prepared targeted mailing lists and profiling of historical and potential customers. Using the SendinBlue plugin I then proceeded to carry out email marketing campaign based on the news offered by the MISE calls. Design of follow up activities for lead generation finalization.
services
Realizing mailing list
Select, install and initial configuration SendinBlue plugin (with import mailing list created)
Campaign idea with graphic template and text creation
Campaign launch, monitoring and follow up.
Analysis of Lead Generation Results
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Contacts
If you are interested in an interview to check for collaboration, please contact me by filling out the form, without obligation.