In 2019, thanks to funding from the Campania Region, the WebBUS project officially started. After years of various experiences in the industry, I saw an interesting market segment in my area...but not only. The segment that in those years was growing, represented by a large slice of small and very small business, professional and commercial realities with the desire to invest on the web. Such realities lack knowledge and ability to present web channels with quality independently and usually fail to invest the high budget required by the most structured web agencies. Moreover, these same entrepreneurial realities had matured the result of a presence on the qualified web, which they could not guarantee:

1. neither the myriad of web designers and web masters improvised and ornamented to the politics of the bites and escapes (though working at low cost, often and willingly with anyone or poor technical support, and that often disappear after the "great" investment in google ads that does not bring results!),

2. neither the big web agencies, which, despite the large number of developers and technicians, fail to give a "taylor-made" service that today is also required by the small e-commerce operator. The local trader realized that through a website it is possible to achieve very interesting results of turnover, but he understands that for this purpose constant and qualified technical support (as well as a quality marketing advice) is fundamental to maintain success on the web.

To this end I thought that syntheizing in a single "subject" what these entrepreneurial realities needed, could open good market spaces. It was a question of offering a marketing expert who also had the technical skills and sufficient knowledge and experience on server management and the operation of an internet network. And that especially he was present alongside the entrepreneur in his path of growth and business development. All this offered at a cost from freelancer.

This is why I conceived WebBUS, which is composed essentially of myself, with a network of freelancers around, ready to intervene with their specialist skills whenever the project becomes more complex. I try to minimize costs, not using for example a fixed office, which today, with remote work, becomes increasingly unnecessary. I take the opportunity offered by having acquired transversal knowledge and skills, hardly "sintetizable" in a single person, to establish partnerships that become convenient for my client as well. Hosting everything. Having the ability to manage virtual resources on remote servers of internet service providers, allows me today to offer quality and enterprise-level hosting at a more than competitive price, thanks to the purchase " wholesale" of hardware resources to which otherwise a small would not have access. Addressing WebBUS, an entrepreneur can have a global consulting on corporate marketing and a complete range of marketing services (simplifying the relationship with its suppliers), which otherwise should ask different subjects. For example WebBUS can offer (also at a very competitive cost) the design of a logo, the registration of a brand, the drafting and presentation of a web project with the aim of receiving public funding, designing and realizing a complete website from A to Z, including SEO, presenting social, creating the necessary graphics to all the web presence, but also to the physical one for fairs, road shows and industry events

My career and life in general is oriented towards an ethics that keeps me away from disproportionate and unjustified gains. For this reason today I can offer a service, I believe, of medium-high quality but of very low cost.